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Hotel revenue vs Property Tax

How is it that hotel property owners are still
paying the same amount in taxes?

Free No Risk Consultation

Revenue Dropped 65%!

Why are hotels still paying high Property Taxes?

  • Most 2020 assessed value was based on 01/01/2020, prior to COVID, using 2019 revenue
  • 2021 government operates at huge deficit is trying to make it up from property taxes
  • Tax assessors are clueless on how to value hotels operating at little to no profit
  • Tax consultants are equally clueless when traditional income capitalization method does not work

Be Prepared!

Here’s what Tax Assessors may do to keep tax value high!

Convert income model to use a 5-year average revenue so 2020’s big drop weighs only 20%.

Disclosure states assessors may rely on Market Approach by choosing high sales to justify higher values.

Convert to Cost Approach which will likely keep the same value or possibly even raise the value.

Free No Risk Consultation

The Ultimate Challenge

How to Achieve the Lowest Tax this Year!

  • After suffering a devastating year, 2021 is the year ALL hotels must file Appeal.
  • 2021 – Best chance to reduce property tax to the lowest level in years.
  • Locking in the low taxable value for multiple years in some states.
  • Since there is no uniformity when traditional method does not work, engage a tax consultant who specializes in hotels can make a huge difference.
  • Do not miss the window of opportunity. Save far more tax by switching to an expert.

The O’Connor Difference
Pay Nothing unless Tax Reduced

Nation’s leading property tax consulting firm since 1974: 700+ employees

Represents thousands of hotels in 45 states with exceptional results

Aggressively pursue multiple rounds of appeals, including judicial appeals

Proprietary method to calculate non-taxable intangible value of hotel’s flag

Tracks recent hotel sales – able to select low sales to counter assessor’s values

Massive data resources to generate Uniform & Equal analysis on comparables

Apply a sophisticated Discounted Cash flow method based on projected future income

Pursue Disaster / Calamity reappraisal in applicable states (March 2021 deadline)

No Upfront Fees! You keep at least 2/3 of Tax savings. We cover legal & all expenses

Free No Risk Consultation

Frequently Asked Questions
COVID-19 Impact on 2021 Hotel Property Taxes


This is the Year ALL hotel owners must file an appeal after encountering such a devastating year. In years past when hotel revenues went up, the assessed values went up accordingly. Now when revenue dropped significantly, tax assessors are trying to find ways to minimize your tax reduction. It will take a highly experienced tax consultant like O’Connor & Associates to help you maximize tax saving in 2021.

Start with your free property tax analysis to see your potential savings

Free No-Risk Consultation
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  • I would like to find out more about how O’Connor can reduce my hotel property taxes. I want to discuss with a hotel tax reduction specialist.
  • I would like to find out more about how O’Connor can reduce my hotel property taxes. I want to discuss with a hotel tax reduction specialist.

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